digital advertising

La pubblicità sbarca su Whatsapp, ma è in contrasto con il Dma

privacy

La pubblicità su WhatsApp viola DMA e GDPR: una partita sulla sovranità digitale UE

18 Giu 2025

<img width="768" height="432" src="https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2023/02/Advertising-digitale-768x432.jpg" class="card-responsive-img fit-img" alt="AdNauseam: etica e impatto di un AdBlocker non convenzionale" decoding="async" srcset="https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2023/02/Advertising-digitale-768x432.jpg 768w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2023/02/Advertising-digitale-1280x720.jpg 1280w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2023/02/Advertising-digitale.jpg 1920w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2023/02/Advertising-digitale-156x88.jpg 156w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2023/02/Advertising-digitale-1536x864.jpg 1536w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2023/02/Advertising-digitale-640x360.jpg 640w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2023/02/Advertising-digitale-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

estensioni browser
AdNauseam: etica e impatto di un ad blocker non convenzionale
07 Mag 2025
di Matteo Cuscusa
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<img width="768" height="432" src="https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/09/Pixel-di-Facebook-768x432.jpg" class="card-responsive-img fit-img" alt="FTC: valuta di imporre a Meta il divieto di monetizzare i dati dei minori" decoding="async" srcset="https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/09/Pixel-di-Facebook-768x432.jpg 768w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/09/Pixel-di-Facebook-1280x720.jpg 1280w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/09/Pixel-di-Facebook.jpg 1920w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/09/Pixel-di-Facebook-156x88.jpg 156w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/09/Pixel-di-Facebook-1536x864.jpg 1536w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/09/Pixel-di-Facebook-640x360.jpg 640w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/09/Pixel-di-Facebook-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

L'analisi
Pubblicità mirata o abbonamento: il progetto di Meta è percorribile?
06 Ott 2023
di Anna Cataleta e  Alessandra Nisticò
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<img width="768" height="432" src="https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/07/Cookie-law-768x432.jpg" class="card-responsive-img fit-img" alt="Consent-O-Matic, come cambia la gestione del consenso ai cookie" decoding="async" srcset="https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/07/Cookie-law-768x432.jpg 768w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/07/Cookie-law-1280x720.jpg 1280w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/07/Cookie-law.jpg 1920w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/07/Cookie-law-156x88.jpg 156w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/07/Cookie-law-1536x864.jpg 1536w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/07/Cookie-law-640x360.jpg 640w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/07/Cookie-law-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Pubblicità digitale
Cookie wall e data monetization, il nodo è nello scambio
24 Ott 2022
di Anna Cataleta e  Alessandra Nisticò
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<img width="768" height="432" src="https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/09/Marketing-politico-online-768x432.jpg" class="card-responsive-img fit-img" alt="Dal comando alla manovra: Information asset owner (IAO) e Information Asset Manager (IAM) a confronto -Pubblicità politica e tracciamento dei dati: la proposta Ue divide Italia e Francia" decoding="async" srcset="https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/09/Marketing-politico-online-768x432.jpg 768w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/09/Marketing-politico-online-1280x720.jpg 1280w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/09/Marketing-politico-online.jpg 1920w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/09/Marketing-politico-online-156x88.jpg 156w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/09/Marketing-politico-online-1536x864.jpg 1536w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/09/Marketing-politico-online-640x360.jpg 640w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/09/Marketing-politico-online-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

Commissione europea
Pubblicità politica e tracciamento dati: le regole proposte dall'UE dividono Italia e Francia
16 Set 2022
di Mirella Castigli
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<img width="768" height="432" src="https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/06/Gmail-768x432.jpg" class="card-responsive-img fit-img" alt="La crittografia end-to-end sbarca su Gmail: un passo avanti per le aziende" decoding="async" srcset="https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/06/Gmail-768x432.jpg 768w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/06/Gmail-1280x720.jpg 1280w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/06/Gmail.jpg 1920w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/06/Gmail-156x88.jpg 156w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/06/Gmail-1536x864.jpg 1536w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/06/Gmail-640x360.jpg 640w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/06/Gmail-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

DIRECT MARKETING
Gmail e la pubblicità inbox: cos’è e perché è possibile una condanna per violazione della privacy
02 Set 2022
di Andrea Michinelli
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<img width="768" height="432" src="https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/05/Annunci-pubblicitari-online-768x432.jpg" class="card-responsive-img fit-img" alt="Annunci pubblicitari online, Big Tech di nuovo nel mirino del legislatore USA: quali conseguenze" decoding="async" srcset="https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/05/Annunci-pubblicitari-online-768x432.jpg 768w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/05/Annunci-pubblicitari-online-1280x720.jpg 1280w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/05/Annunci-pubblicitari-online.jpg 1920w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/05/Annunci-pubblicitari-online-156x88.jpg 156w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/05/Annunci-pubblicitari-online-1536x864.jpg 1536w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/05/Annunci-pubblicitari-online-640x360.jpg 640w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/05/Annunci-pubblicitari-online-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ANTITRUST
Annunci pubblicitari online, Big Tech di nuovo nel mirino del legislatore USA: quali conseguenze
25 Mag 2022
di Marina Rita Carbone
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<img width="768" height="432" src="https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/03/Programmaticc-Advertising-768x432.jpg" class="card-responsive-img fit-img" alt="Programmaticc Advertising come cambia" decoding="async" srcset="https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/03/Programmaticc-Advertising-768x432.jpg 768w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/03/Programmaticc-Advertising-1280x720.jpg 1280w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/03/Programmaticc-Advertising.jpg 1920w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/03/Programmaticc-Advertising-156x88.jpg 156w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/03/Programmaticc-Advertising-1536x864.jpg 1536w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/03/Programmaticc-Advertising-640x360.jpg 640w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2022/03/Programmaticc-Advertising-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

MARKETING DIGITALE
Programmatic Advertising: ecco come cambia in un mondo senza cookie
24 Mar 2022
di Andrea Boscaro
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<img width="768" height="432" src="https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/11/Cookie-digital-advertising-768x432.jpg" class="card-responsive-img fit-img" alt="Digital marketing post-cookie di terze parti: le raccomandazioni di IAB con un occhio alla privacy" decoding="async" srcset="https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/11/Cookie-digital-advertising-768x432.jpg 768w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/11/Cookie-digital-advertising-1280x720.jpg 1280w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/11/Cookie-digital-advertising.jpg 1920w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/11/Cookie-digital-advertising-156x88.jpg 156w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/11/Cookie-digital-advertising-1536x864.jpg 1536w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/11/Cookie-digital-advertising-640x360.jpg 640w, https://dnewpydm90vfx.cloudfront.net/wp-content/uploads/2021/11/Cookie-digital-advertising-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

L'APPROFONDIMENTO
Digital marketing post-cookie di terze parti: le raccomandazioni di IAB con un occhio alla privacy
18 Mar 2022
di Andrea Michinelli
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